Any hotel can have a firepit, but they are frequently underutilized. Make it extra special by having a s’mores night, with a s’mores bar nearby or just an employee with a box of marshmallows, sticks, chocolate and graham crackers. Events like these centered around a fireplace allow people to socialize and create memories that last forever.
Make sure that when you have these “special nights” that you promote them on your website and on the property by making simple signs on an 8.5 x 11 sheet of paper and post them in your lobby or have them in the elevator or where the brochures are.