On a recent trip to Aruba, I saw the “Love locks” – it was an art installation in the shape of hearts where tourists add their locks as a symbol of their forever love. Last year, when I went to Paris, I had to visit the Pont des Arts bridge, where couples attach locks to…
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Category: Hotel Marketing
Hotel Marketing Tips: Increasing Occupancy in the Winter and Off Season
Schools out!!! Yay! But crickets… your winter destination hotel is not sold out? Why? If I didn’t choose your resort, it’s because you didn’t convince me my kids would have enough fun there. What if it rains, I wonder? What if it’s too cold outside? To sell out winter breaks, you must have a full…
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Modernize Your Hotel or Spa with a Water Circuit
It’s time to elevate your spa experience with a water circuit upgrade. Haven’t been to a water circuit like Bota Bota in Montreal or Spa Scandinave in Mont Tremblant Go! I recently went to Canada to experience their spas and am already planning my return visit. If you want to grow your occupancy, this will…
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Content Marketing Tips for Tourism Marketing for Accommodating Seniors
Traveling with my 87-year-old mother to Europe taught me considerations for marketers in the tourism space. The elderly love to travel but their legs and bodies are not up for all the walking that the rest of the world can do. Based on what I learned, here is what I’d recommend for content marketing for…
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Hotels: Want to Grow Your Revenue? It’s time to Sell Like a Costa Rican
Every hotel wants to grow revenue, we spend significant funds to OTA’s and to marketing agencies to help us. However, we often overlook the part our team plays in hospitality beyond a warm smile and a how may I help you… During a trip to Costa Rica, I noticed a sales strategy that I believe…
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Cheers to Zero-Proof: The No-Alcohol Trend Taking Bars by Storm
In days of yore, the average person went to a bar to either have a drink and relax or have a drink and get rowdy. But now, there are bars where you can enjoy a fun night out with friends without having any alcohol at all! These “zero-proof” bars are popping up across the United…
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Hotel Tips for Using QR Codes to Boost Sales and Improve Efficiency
By now most business owners know that having QR Codes for quick access to menus is common practice. If you haven’t adopted this practice, you should, having QR Codes on your tables, allows diners to start looking at the menu before being handed the menu, which means faster turnover for tables. Frequently, hostesses don’t hand…
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Reputation Management: The Basics
What’s hard to build but easily destroyed? For those in the hospitality business, the answer is a good reputation. Your reputation has a huge impact on your bottom line, so it stands to reason that hospitality marketers are focused on building and managing a good reputation. 4 Ways Great Hotel Reputations are Built A…
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5 Things Your Website Must Have to Make a Good First Impression
We all know how important first impressions are. As a hospitality manager you’ve drilled your staff, from front desk to maintenance, on the importance of being friendly, courteous, and helpful to guests. In fact, you make hiring decisions with these characteristics in mind. But nowadays, first impressions are often made online. Beyond having staff who…
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Direct Hotel Bookings: How to Increase Them and Why
Increasing direct bookings for your property takes a concerted, long-term, multi-faceted hotel marketing effort. This article will summarize key steps hotel marketers can take. Before we get started on marketing strategies, let’s tackle the “why” before the “how.” The reasons for increasing direct bookings are straight-forward: Increased profit – When guests book directly you keep…
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