Category: Hotel Marketing

Cheers to Zero-Proof: The No-Alcohol Trend Taking Bars by Storm

In days of yore, the average person went to a bar to either have a drink and relax or have a drink and get rowdy. But now, there are bars where you can enjoy a fun night out with friends without having any alcohol at all! These “zero-proof” bars are popping up across the United…
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Hotel Tips for Using QR Codes to Boost Sales and Improve Efficiency

By now most business owners know that having QR Codes for quick access to menus is common practice.  If you haven’t adopted this practice, you should, having QR Codes on your tables, allows diners to start looking at the menu before being handed the menu, which means faster turnover for tables.  Frequently, hostesses don’t hand…
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Reputation Management: The Basics

What’s hard to build but easily destroyed? For those in the hospitality business, the answer is a good reputation. Your reputation has a huge impact on your bottom line, so it stands to reason that hospitality marketers are focused on building and managing a good reputation.   4 Ways Great Hotel Reputations are Built A…
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5 Things Your Website Must Have to Make a Good First Impression

We all know how important first impressions are.  As a hospitality manager you’ve drilled your staff, from front desk to maintenance, on the importance of being friendly, courteous, and helpful to guests.  In fact, you make hiring decisions with these characteristics in mind. But nowadays, first impressions are often  made online. Beyond having staff who…
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Direct Hotel Bookings: How to Increase Them and Why

Increasing direct bookings for your property takes a concerted, long-term, multi-faceted hotel marketing effort. This article will summarize key steps hotel marketers can take.  Before we get started on marketing strategies, let’s tackle the “why” before the “how.” The reasons for increasing direct bookings are straight-forward: Increased profit  – When guests book directly you keep…
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Feed Your Rates to Google Hotel Ads for Free

Google just made it more enticing for you to get on the Google Hotel Ads platform.  It’s now FREE! In the past, the only way to show up in the Google Hotel Ads was to pay per booking to feed your room rates.  Now, Google is enticing lodging properties by also offering a free organic…
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Don’t Lose Your Organic Search Traffic this Summer 2021

For the first time in the history of Google, they told us in advance of an algorithm change and it’s going into effect in June of 2021. They gave us an advance warning in early 2020. Yet most marketers are ignoring the new requirements for website SEO as they are hard to accomplish without programming…
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