Traveling with my 87-year-old mother to Europe taught me considerations for marketers in the tourism space. The elderly love to travel but their legs and bodies are not up for all the walking that the rest of the world can do. Based on what I learned, here is what I’d recommend for content marketing for…
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Category: Accessibility
6 things about hotel website accessibility you should know
Making your hotel website accessible is not easy. There are things that are out of your control, third-party booking engines, third-party software, and an ever-changing legal landscape. While it may not be possible for even the top experts to protect you from lawsuits it is important to make your best effort to understand the law…
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