One-Minute Tips

Don’t Lose Your Organic Search Traffic this Summer 2021

For the first time in the history of Google, they told us in advance of an algorithm change and it’s going into effect in June of 2021. They gave us an advance warning in early 2020. Yet most marketers are ignoring the new requirements for website SEO as they are hard to accomplish without programming…
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6 things about hotel website accessibility you should know

Making your hotel website accessible is not easy.  There are things that are out of your control, third-party booking engines, third-party software, and an ever-changing legal landscape.  While it may not be possible for even the top experts to protect you from lawsuits it is important to make your best effort to understand the law…
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What is the most effective form of marketing? Google Employee Tells All

Google spoke at a conference with the goals of pushing Google AdWords.  After the Google employee finished her talk, I asked her “if you had to invest in one thing, what would you invest in?”  She responded, “SEO, but after SEO, I believe Remarketing is the most undervalued form of marketing”. What is Remarketing? Remarketing…
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Treasure Hunts for Destination Marketing

Here’s a destination marketing idea for an affordable event you can add to your destination’s roster this year: Treasure Hunts! While in Block Island, I was quickly told about The Glass Float Project.  The Block Island Tourism Council commissions Hand Blown Glass Floats designed by a local artist to be hidden around the island.  As…
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Influencer Marketing for Hotels & Resorts

Say Goodbye to Traditional PR and Say Hello to Influencer Marketing! Meet Lauren Wood, a luxury travel influencer who also happens to be a prestigious lawyer.  Not only is she a fantastic litigatorbut she takes amazing drone footage, beautiful photography, and tells the story of your resort in an authentic way on her blog Travel…
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Four ways destinations can use Google Trends to inform marketing

1. You can compare your destination’s popularity to other destinations over time. The above data shows that the Lake George region outperformed its competitors during Covid of 2020. Speculation based on the data:  Lake George marketing partners & hotels touted that they were “open for business” with a safety-first approach as early as May 15th…
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How to Attract More Meeting Travel – 1 Minute PR Tip

1 Minute PR Tip: Tell the visual story of the most unique meeting spaces in the world Are you wondering how you can attract more business travel?  Stop making business travel look boring, with wide-open conference spaces and stock photos.  Promote your unique smaller venues by telling a powerful visual story. Attracting more meetings for…
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Yurts & Heated Igloos – The Hottest Trend for Outdoor Restaurants

I first saw the igloos in Boston in January of 2018 and now slowly this trend is catching on in smaller resort towns.  Igloos are not just for big-city restaurants, they are ideal for outdoor destinations! Last year, The Fort William Henry Resort and The Erlowest Inn in Lake George, NY added heated igloos, and…
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Optimizing Outdoor Spaces

With Covid-19, we learned quickly how important outdoor spaces are. Have you utilized all your space? This photo shows an outdoor corridor that was turned into a funky dining space with a long bench and matching funky mural. Now is a good time to look at your outdoor spaces, how inviting are they? Can you…
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