One-Minute Tips

Reputation Management: The Basics

What’s hard to build but easily destroyed? For those in the hospitality business, the answer is a good reputation. Your reputation has a huge impact on your bottom line, so it stands to reason that hospitality marketers are focused on building and managing a good reputation.   4 Ways Great Hotel Reputations are Built A…
Read More

5 Things Your Website Must Have to Make a Good First Impression

We all know how important first impressions are.  As a hospitality manager you’ve drilled your staff, from front desk to maintenance, on the importance of being friendly, courteous, and helpful to guests.  In fact, you make hiring decisions with these characteristics in mind. But nowadays, first impressions are often  made online. Beyond having staff who…
Read More

Direct Hotel Bookings: How to Increase Them and Why

Increasing direct bookings for your property takes a concerted, long-term, multi-faceted hotel marketing effort. This article will summarize key steps hotel marketers can take.  Before we get started on marketing strategies, let’s tackle the “why” before the “how.” The reasons for increasing direct bookings are straight-forward: Increased profit  – When guests book directly you keep…
Read More

Feed Your Rates to Google Hotel Ads for Free

Google just made it more enticing for you to get on the Google Hotel Ads platform.  It’s now FREE! In the past, the only way to show up in the Google Hotel Ads was to pay per booking to feed your room rates.  Now, Google is enticing lodging properties by also offering a free organic…
Read More

Don’t Lose Your Organic Search Traffic this Summer 2021

For the first time in the history of Google, they told us in advance of an algorithm change and it’s going into effect in June of 2021. They gave us an advance warning in early 2020. Yet most marketers are ignoring the new requirements for website SEO as they are hard to accomplish without programming…
Read More

6 things about hotel website accessibility you should know

Making your hotel website accessible is not easy.  There are things that are out of your control, third-party booking engines, third-party software, and an ever-changing legal landscape.  While it may not be possible for even the top experts to protect you from lawsuits it is important to make your best effort to understand the law…
Read More

What is the most effective form of marketing? Google Employee Tells All

Google spoke at a conference with the goals of pushing Google AdWords.  After the Google employee finished her talk, I asked her “if you had to invest in one thing, what would you invest in?”  She responded, “SEO, but after SEO, I believe Remarketing is the most undervalued form of marketing”. What is Remarketing? Remarketing…
Read More

Treasure Hunts for Destination Marketing

Here’s a destination marketing idea for an affordable event you can add to your destination’s roster this year: Treasure Hunts! While in Block Island, I was quickly told about The Glass Float Project.  The Block Island Tourism Council commissions Hand Blown Glass Floats designed by a local artist to be hidden around the island.  As…
Read More

Influencer Marketing for Hotels & Resorts

Say Goodbye to Traditional PR and Say Hello to Influencer Marketing! Meet Lauren Wood, a luxury travel influencer who also happens to be a prestigious lawyer.  Not only is she a fantastic litigatorbut she takes amazing drone footage, beautiful photography, and tells the story of your resort in an authentic way on her blog Travel…
Read More