What is means to be an entrepreneur…
As my kids look at colleges and careers, I was horrified to learn that one of my kids “would never want to be an entrepreneur”. When I asked why my teenage baby replied. “You work too hard, you are alway working, and it’s way too much stress”. I almost cried… Is that how you see it? I’ve rarely missed a game, a practice, or snuggles, so this is about me waking up at 6 before you get up and working after snuggles and bedtime, me working as you sleep in on Saturday mornings….
A few weeks went by and as I snuggled with another baby- this teenager asked… “what is your day really like? I mean start to finish?” It took me 45 minutes, he was fascinated… as I explained in the most goofy way possble … that:
Entrepreneurs are Politicians
This morning I had a meeting with someone very important who wanted something that we did not want to give them and how we worked together to compromise…. I’m a politician.
Entrepreneurs are Engineers
After that, someone called with a problem, their website was not generating the leads that it used to, so I figured out how their site was designed, what was wrong and gave them ideas on how they should rebuild it and came up with a blueprint for how things should be changed going forward.
Entrepreneurs are Consultants
That person wasn’t sure, should I invest in fixing this, so we looked at their financials, their models and at the return on investment to make sure it made financial sense to make these changes, we determined they were necessary, and I made the sale (woo-hoo).
Entrepreneurs are Olympic Champions
Sales have a dirty name but being a consultant and showing a client how you can help them win feels like winning the Olympics (okay 1/100th the joy) but it’s seriously exciting, exhilarating and feels like you won a great prize when you help them win!
Entrepreneurs are Psychologist
Running a business means that you are responsible for the health, financial stability, and well-being of every member of your team. Sometimes, there are misunderstandings, hopes to be understood, emotions to understand, so I listen, diagnose emotional issues before they erupt… And I encourage, so maybe I’m also a cheerleader.
Entrepreneurs are Writers
I’m not a great writer, so thank goodness I have editors but I know my clients, I know my region, so I write about it, it’s part of my job and I love it. I write about the region, the islands, the camping, and marketing as these are my passions.
Entrepreneurs are Marketers (well… in my case… that may have been obvious)
I find the truth for each client, what makes their product or service special unique or why we should want it and help them tell that story and get that story out. This is FUN!
Entrepreneurs are Artists
Well, not really, I get to work with amazing artists and because I spent lots of time reading and learning about typography, leading, kerning, white space, the color psychology, how design impacts leads, (conversion rate optimization). I get to help my designers improve their art and design better.
Entrepreneurs are Students
Like most entrepreneurs, I’m always learning, so on my way to work, I listened to podcasts on how to improve my agency and learn every day.
Entrepreneurs are Talent Agents
We are growing, we are growing like mad in one division so we are already hiring again. We’ve learned from the best that you look at 100 prospects for one perfect hire and we take that one step further and sometimes look at 200 for just one hire, this new person, is your life blood, your health, your future, it’s the most important thing you do, so as I called my top pick today, I was elated as we had dug deep to find an amazing person who will flourish in our world.
Entrepreneurs are Leaders
This means that I sit in meetings and although I think I know the answer I bite my tongue and chant in my head, “be the last to answer”, I let others find the solutions, I admit when I’m wrong and sometimes even when no one else agrees with me after hearing their reasons, I say “I still want to do it my way”. It means that I have to laugh at my obvious shortcomings (which everyone in the company knows) and accept those of others. It means that I’m trying desperately to be a better person and help my team be the best they can be.
So, why do I work so much, because I love it, I love each of my jobs, it’s varied, challenging, there is always more to learn and it’s rewarding.